Here’s some of my work.
Project 01Saudi National BankThe longest
receipt of gratitude.
Father’s Day · Riyadh · 19 June 2025
Project 02Many flavours.
Two worlds.
Kellogg’s Gourmet Noodles · Launch Campaign
Launch art direction for Kellogg’s first move into the gourmet noodles category. Two creative directions ran in parallel across packaging, key visuals and social — each with its own voice but the same shelf-presence.
Project 03For the ones who
don’t pause.
EWC 26 · E-Gaming World Cup · Riyadh
Campaign art direction for the world’s biggest competitive gaming tournament. Built for the players who treat the game as a craft — not the casual crowd, the obsessives.
Two parks,
one summer.
Qiddiya · Six Flags & Aqua Arabia · Brand Campaign
One campaign, two destinations. Six Flags Qiddiya and Aqua Arabia launched together as Riyadh’s summer playground — adrenaline and water, sharing a system but never wearing the same skin.
Project 05Seven nights.
Seven moments.
Seven · Al Hamra, Riyadh · Launch Campaign
Launch art direction for Riyadh’s newest entertainment destination. Seven distinct moments across opening week — each with its own poster, its own mood, its own night.
Project 06You move.
They follow.
Sports For All · National Movement Campaign
Campaign art direction built on one contagious truth — the habits you keep are the ones your kids and the people around you inherit. Every visual traces that ripple: one person begins to move, and the family, the friends, the neighbourhood learn to move with them.
Project 07A 70-year-old institution,
made to feel weightless.
Banque Saudi Fransi · Identity Launch
Identity launch art direction for a 70-year-old Saudi bank. The new system trades heritage formality for geometric clarity — translated across film, OOH and the branch system.
Brand identity.
Systems built ground-up — every shape carries meaning.
Five senses, one agency.
Five Roots · Brand Identity System
An agency that engages every way a person can be touched — built from the five senses themselves.
Zest, excitement, taste buds activating.
Content Strategy
Clarity, perception, depth — how the eye reads light.
Videos & Films
Air, warmth, the diffusion of scent through space.
Photography
Physical interaction, warmth, sensation through contact.
Digital Campaigns & Social
Vibrations, resonance, depth across auditory experience.
Events & Interactions
An agency that engages every way a person can be touched — built from the five senses themselves.
Systems, quietly.
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